Start with a Free Local SEO Audit
Struggling to Get Noticed in Your Area? We Can Help!
With Google's constant updates, succeeding at local search can be challenging. To stay ahead, you need an extensive local SEO strategy that drives customers to your business instead of your competitors.
Our SEO experts specialize in local search, with over a decade of experience. We stay updated on the latest changes in local search algorithms and adapt our strategies to ensure your success. There are no quick fixes or instant rankings, but we offer a proven process and a long-term local SEO strategy to consistently build your online presence.
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What is Local SEO?
Local SEO optimizes your website and content for visibility in search results when local searches occur.
Imagine searching for “pizza places near me” on your phone. Google pulls data and uses its algorithm to show you relevant local businesses. That's local SEO in action-connecting your business with people searching for your products and services at the right moment.
How Local SEO Works?
Local SEO optimizes your online presence to appear in local search results. This involves setting up and optimizing your Google My Business profile, using location-specific keywords, ensuring consistent business information across directories, encouraging positive reviews, and obtaining local backlinks. Additionally, having a mobile-friendly website enhances your visibility in local searches.
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How Zera Marketing's Local SEO Drives Revenue?
Local SEO is crucial for your business, but it can be overwhelming. Our services are flexible and align to businesses of all sizes, whether you're new or established.
Local Keywords
We incorporate location-specific keywords into your website content, meta descriptions, and title tags to help search engines understand where your business is located and which local searches it should rank for.
Landing Pages
A strong local presence starts with your website. Our design team develops sites structured for local searchers.
Reputation Management
We encourage positive reviews on your Google My Business listing and other review sites to increase your local search visibility and attract potential customers.
Backlinking
We get backlinks from local websites and businesses to signal to search engines that your business is relevant to the local area, which helps improve your search rankings.
Google Business Profile (GMB)
We optimize your Google Business Profile for maximum exposure in local search results and Google Maps.
Schema Markup
We implement schema markup to translate your website content into a language that search engines understand.
Higher rankings. Higher profits
Why Choose Us as your Local SEO Agency?
Decades of Expertise
With over 10 years of experience in search engine optimization, we stay on top of the latest trends and best practices. Our process starts with understanding your brand, story, and business goals.
Integration with Your Strategy
Our approach integrates with your existing marketing efforts. We analyze short- and long-term goals, industry trends, and competitor landscapes to craft a strategy that drives sustainable growth.
Partnership Approach
Using industry best practices and proven techniques, we create an online platform to drive digital traffic to your website and foot traffic to your store.
The Importance of Local SEO for Your Business
People are looking for quick ways to find local businesses. If you're not in the local search results, you're missing out.
Local searches often lead to store visits and purchases. Optimizing your local presence involves many factors working together to make your business stand out. Our experienced SEO team will harmonize these elements to boost your visibility.
Did You Know?
Are you ready to rise through the ranks? Let’s maximize your small business’s online presence together. Contact us today to get started.
Pricing Plan
Top-Rated SEO Packages for Businesses
Basic
- 1 Location
- 15 Keywords
- 2 Blog Posts
- 5 Local Citations
- Relevant Link Building
- Bing/Google Map Optimization
- Local Schema
- On-Page SEO
- Technical SEO
- Backlinks Analysis & Disavow
- Competitive Analysis
- Content Duplicacy Check
- Meta Tags Optimization
- Headings Optimization
- Rank Tracking
- Monthly Progress Report
- Speed Optimization
- Website Bug Fixing
$450
/MonthValue
- 2 Locations
- 30 Keywords
- 4 Blog Posts
- 10 Local Citations
- Relevant Link Building
- Bing/Google Map Optimization
- Local Schema
- On-Page SEO
- Technical SEO
- Backlinks Analysis & Disavow
- Competitive Analysis
- Meta Tags Optimization
- Content Duplicacy Check
- Headings Optimization
- Rank Tracking
- Monthly Progress Report
- Speed Optimization
- Website Bug Fixing
$650
/MonthGrowth Plus+
- 3+ Locations
- 60 Keywords
- 6 Blog Posts
- 30 Local Citations
- Relevant Link Building
- Bing/Google Map Optimization
- Local Schema
- On-Page SEO
- Technical SEO
- Backlinks Analysis & Disavow
- Competitive Analysis
- Content Duplicacy Check
- Meta Tags Optimization
- Headings Optimization
- Rank Tracking
- Monthly Progress Report
- Speed Optimization
- Website Bug Fixing
$950
/MonthFAQs
Local SEO targets improvements for search results in a specific geographic area, helping businesses attract nearby customers. It includes optimizing for local keywords, Google My Business, and local backlinks. General SEO, on the other hand, aims to increase a website’s visibility in search results without focusing on location. It involves optimizing content, keywords, and site structure for a wider audience.
If you’re considering investing in local SEO services to enhance your search rankings, here are some tips for finding the right provider:
- Check Reviews: Reviews offer social proof and a preview of what it’s like to work with the SEO company. Look at feedback from past and present clients. While no company is perfect, consistent patterns in reviews should guide your decision.
- Look for Transparent Pricing: Local SEO agencies may offer pre-built packages or custom solutions, but they should always provide clear pricing information upfront. If an agency is not transparent about costs, it’s best to keep searching.
- Examine Their Rankings: Many companies test and refine their strategies on their own websites. Check how these agencies rank in local searches and if their Google Business Profile follows best practices.
A local SEO company like Zera Marketing enhances your business’s online presence in localized search results. We on-page local SEO and citation management, supported by an industry-leading team and advanced revenue marketing technology, to boost your visibility and revenue from search.
Local SEO ranking factors include:
- Proximity
- Relevancy
- Distance
These factors involve optimization efforts such as:
- Claiming and optimizing local listings, like Google Business Profile
- Researching and targeting keywords with local search intent
- Attracting reputable backlinks
- And more
The process of local SEO varies by organization, but generally includes:
- Setting Goals: Define what you want to achieve with your local SEO strategy.
- Developing a Strategy: Plan how to reach these goals with specific tactics.
- Assigning Roles: Determine who will handle different parts of the strategy.
- Implementing the Strategy: Execute the plan, which typically involves optimizing local listings, researching keywords, and creating unique, valuable content.